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Why Your OTA Photos Are the Key to More Bookings

In the battle for attention on platforms like Booking.com, Expedia, and Airbnb, where your hotel stands side-by-side with thousands of others, one element makes all the difference: your visuals.

With over 60% of guests "booking with their eyes," according to IHG industry data, mediocre photos aren't just a missed opportunity, they're a significant disadvantage.

At Hautel Agency, we believe that photography is more than just taking pictures. It's about crafting a visual strategy that tells your unique story and compels guests to book.

March 13, 2025

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The Impact of Your Photos: Beyond Just Clicks

The importance of professional photography on your OTA listings cannot be overstated. High-quality photos do more than simply show a room; they build trust and drive conversions.

  • They Build Trust: Sharp, well-lit, and professional visuals convey quality and reliability. They are a visual promise that the experience at your hotel will be as good as the pictures suggest.
  • They Boost Conversions: An appealing photo gallery leads to more clicks and, ultimately, a higher conversion rate. The investment in professional photography quickly pays for itself in increased bookings.
  • They Reduce Uncertainty: In an online world where guests can't physically visit, photos are their only reference. Detailed and evocative images answer unspoken questions and help guests book with confidence.
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Our Approach: Achieving Maximum Impact on OTAs

We understand the unique requirements of platforms like Booking.com and Airbnb. It’s not just about creating beautiful images but it is also about delivering assets that meet the technical specifications of these portals and get approved without hassle. But we go further than that. Behind every visual lies a strategy: what do you want to communicate, which audience do you want to reach, and how do you align your visuals to achieve that? Every detail is considered with one clear goal in mind: to inspire, engage, and ultimately convert. Why? Because visuals are often the very first interaction a guest has with your business.

Our team of experienced hospitality photographers has a proven track record of creating images that have been consistently approved by the most rigorous online platforms. We ensure your photo gallery is fully optimized for search algorithms and the specific layouts of each OTA.

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Our Process: From Vision to Results

  1. Vision & Moodboard: Before we even pick up a camera, we send a detailed moodboard. We ensure our vision aligns perfectly with your hotel's unique brand identity, so every shot captures the right atmosphere and emotion.
  2. Strategic Coordination: We coordinate the photoshoot closely with your team. From preparing rooms to capturing the best natural light, every detail is meticulously planned to get the maximum output from each shoot.
  3. Professional Delivery: We provide an extensive collection of edited, perfectly optimized photos ready for immediate use.

The photos on your OTA page are your best salespeople. Make sure they tell your hotel's story with the impact it deserves.

Elevate Your Hotel's Story.

Ready to transform your brand’s digital presence? Let’s talk! Schedule a call or request a custom offer today.