Anna Antwerp is the Antwerp bistro, serving international dishes with a local touch.

ANNA Living and Bar is a cosy, living room-style eatery where both hotel guests and locals can relax in comfortable chairs, sip on Belgian beers, and enjoy an international menu shaped by local flavours. The dishes reflect the multicultural spirit of Antwerp.

The design of the space is full of subtle references to the city. The carpet displays a Google Earth view of Antwerp, and behind the bar, a striking image of the harbour sets the scene. The restaurant is located on the left side of the Crowne Plaza Antwerp, a nod to the city’s Left Bank.

Named after Saint Anneke, a beloved local figure, ANNA Living and Bar brings the character of Antwerp into every corner, from its atmosphere to its menu.

The challenge was to manage and enhance the restaurant’s online presence by overseeing its channels and creating content tailored to its target audience. This involved maintaining a consistent brand presence, producing professional content, and deeply understanding the brand identity to create aligned materials.

Additionally, we worked closely with the restaurant’s internal team to explore how content could support and improve both the guest experience and commercial objectives.

We focused on optimizing Anna's overall online presence and updating in-restaurant screens, to communicate visuals and offers attractively and in line with brand guidelines. Our work included producing photo and video shoots, setting up targeted advertisements, creating engaging Reels, and managing social media and digital channels. Close collaboration with the F&B teams ensured content was relevant and timely.

• Professional Instagram feed

• Monthly content shoots: A variety of content (video & photo)

• Successful promotions: new menu, local gin, cinnamon rolls,...

• Organic growth across all channels

• Consistent posting