Hospitality does not end at the table, it continues on the screen.

Building a Visual Identity Through Strategic Social Media

The collaboration between Hautel and Blend 32 is rooted in a shared belief: hospitality is emotion, and emotion deserves to be communicated with intention. Social media is not just a channel, it is a strategic instrument that shapes perception, builds connection, and strengthens brand identity.

Through this partnership, Hautel supports Blend 32 on a strategic and executional level, ensuring their digital presence reflects the quality, creativity, and personality experienced on-site.

The starting point of the collaboration is a clear and defined social media strategy. This includes:

- Defining the visual and tonal identity of Blend 32

- Positioning social media as a long-term brand-building tool

- Identifying key content pillars (culinary craftsmanship, team culture, atmosphere, storytelling, behind-the-scenes)

- Translating business goals into digital storytelling

Rather than posting content reactively, Hautel works with Blend 32 to create a consistent narrative that strengthens recognition and builds trust over time.

Reels as a Core Format

Short-form video plays a central role in the strategy. Reels are developed not only for reach, but for identity-building.

Each reel is designed to:

- Highlight craftsmanship in an authentic way

- Capture sensory details (sound, texture, movement)

- Showcase personality and team culture

- Create emotional connection with the audience

Chef Kim plays a crucial role in this approach. His natural storytelling during the creation and presentation of dishes transforms culinary moments into engaging narratives. By positioning him as an ambassador of the brand, Blend 32 gains a recognizable and authentic voice online. Employees are not simply featured, they become storytellers. This ambassador-driven approach humanizes the brand and builds credibility.