Redefining hospitality, one story at a time.

Crowne Plaza Antwerp is a business hotel located just outside the city, offering parking and easy access to the Brussels and Breda NL highways. With 16 meeting rooms, including spaces on the 16th floor with city views, it can accommodate up to 600 people. The hotel features a restaurant named after Sint Anneke Beach, an indoor pool, fitness center, steam room, and sauna. Storytelling about the city of Antwerp is woven throughout, with meeting rooms named after the Antwerp docks, carpets featuring city maps, and design elements that reflect culture of the city.

Our approach was to thoroughly understand the character of the hotel and collaborate closely with in-house teams. We focused on creating, producing, and distributing new content aligned with the hotel's goals and brand identity, while ensuring it adhered to brand standards. We also developed channels and tailored the content to fit each one, ensuring consistency and alignment with the hotel’s character and objectives.

• Photography & Videography

  High-quality visuals capturing the hotel’s atmosphere, amenities, and guest experiences.

• Social Media Management

  A consistent content strategy that increased organic engagement and strengthened brand storytelling.

• Google My Business & OTA Optimization

  Updated visuals and content across platforms to improve online presence and conversion rates.

• Employer Branding & Recruitment Content

  Targeted campaigns to enhance the hotel’s positioning as a top employer.

• Press & Influencer Collaborations

  Expanding brand reach through strategic partnerships.

• +2025% increase in LinkedIn impressions within one month

• Consistently ranked #1 in competitive set across key performance indicators

• Social media growth with a more engaging, brand-aligned presence

• Stronger employer branding and improved recruitment efforts

• Enhanced visibility on Google and OTAs through optimized, high-quality content