Originally opened as Hotel Le Palace

DoubleTree by Hilton Brussels City blends modern elegance with Art Deco, located 100 meters from Rue Neuve and a 15-minute walk from Grand Place. Opened in 1910 as Hotel Le Palace, it was once among Europe's most renowned hotels. Following a 2021 renovation, it combines historic charm with contemporary comfort. The stylish, air-conditioned rooms feature high ceilings, parquet floors, and blackout curtains.

Each room includes a TV, coffee and tea facilities, and a fridge. Free WiFi is provided. The hotel’s restaurant serves Belgian cuisine with an international twist in an Art Deco setting. A 24/7 fitness center and sauna are available.

The challenge was to coordinate marketing and communication as a freelancer, working at the hotel twice a week. This involved updating OTAs, websites, and channels; and rolling out and effectively executing a content and marcom strategy. It also required producing, conceiving, and distributing content, while adhering to brand guidelines.

Our approach involved 360-degree marketing, maintaining an overview of all channels through tracking documents, and holding weekly meetings with the sales director. We also conducted professional shoots, implemented a consistent and unique approach for each social media channel, and executed Google My Business updates, blogs, and a variety of content to guide guests through an interesting online journey, following the AIDA model.