Inspired by the nearby Botanical Gardens

Hotel Indigo Brussels, is a stylish boutique hotel situated in a vibrant central district of Brussels. As part of IHG Hotels & Resorts, it draws inspiration from the local neighbourhood, offering guests a unique and authentic experience that blends modern design with the area's artistic and botanical heritage. The hotel caters to both leisure and business travellers seeking an inspiring and culturally rich stay.

Hotel Indigo Brussels sought to significantly elevate its digital marketing efforts. The primary objectives were to enhance its overall online presence, increase engagement across existing social media platforms, reach new and broader audience segments, and drive greater brand visibility and connection in a competitive market.

As dedicated freelance partner for Hotel Indigo Brussels, we worked on-site twice weekly, ensuring deep collaboration with in-house teams (sales, marketing, operations) for a seamless workflow.

Using professional equipment, we crafted high-quality, authentic content telling Hotel Indigo's unique story—its brand, staff, and neighborhood—delivering approximately two engaging posts per week across all active channels (LinkedIn, Facebook, Instagram, TikTok).

Our strategy prioritized dynamic short-form video (Reels/TikToks) and compelling photography, amplified by strategic paid advertising. We also provided PR support and developed a central media library, all while ensuring a consistent and impactful brand voice.

• Boosted Social Media Performance: Achieved demonstrably higher engagement rates and content interaction across established platforms (LinkedIn, Facebook, Instagram).

• Expanded Audience Reach: Successfully tapped into new audience segments through the newly launched TikTok channel.

• Stronger, Consistent Online Presence: Established a more impactful and unified digital footprint for the hotel.

• Outstanding LinkedIn Achievement: attaining the 2nd best position across all measured KPIs within its competitive set on LinkedIn, underscoring the success of our targeted B2B strategies.